Marketing Internship 1 in Eden Prairie, MN at Lifetouch National School Studios Inc.

Date Posted: 2/5/2018

Job Snapshot

Job Description

Lifetouch 2018 Summer Internship: Host Marketing

About Lifetouch

Dating back to 1936, today Lifetouch and its business units continue a tradition of unmatched service and excellence, serving the photographic needs of people of all ages and in all walks of life. As you take the first few steps of your career journey, consider joining our dynamic and expanding organization.

We are seeking ambitious students with exceptional academic records to participate in our top-of-the-line summer internship program.

An internship at Lifetouch provides a challenging and rewarding on-the-job experience in a highly collaborative work environment. We have multiple internship positions available in the realm of marketing, and welcome applicants to articulate in a cover letter which area best aligns with their skill set and interests.

 

  • Product Marketing: School Photography and Yearbooks
    • Conduct research and work with field organization to assess client product and service needs and enhance photography and yearbook product offerings. Track industry trends, research competitors, and analyze pricing/packaging combinations.
  • School Communication and Product Marketing (Business to Business)
    • Assist in planning and executing lead generation and account retention campaigns
    • Assist in developing and organizing content and sales collateral to aid the field organization in sharing key value messages to schools and the educational community; including traditional, digital and social media channels
    • Contribute to new product development activities including research, project management and field communication
  • Consumer Experience Marketing (Business to Consumer)
    • Evaluate consumer-facing communication channels and critical client touch-points and make recommendations to improve campaign cohesiveness, simplicity of messaging and representation of brand
  • Prestige Senior Photography Marketing
    • Assess Senior Portraits marketing opportunities and research issues facing the business

PROGRAM HIGHLIGHTS

  • A formal mentor in your area of focus
  • Business-critical projects
  • Exposure to senior leadership
  • Special workshops focused on building business acumen
  • Great networking opportunities
  • Intern social events

RESPONSIBILITIES

  • Work under a mentor relationship with marketing professionals at all levels to gain direct and relevant experience in the following areas:  Marketing skills, general business knowledge and personal/professional development skills.
  • Connect with and learn from cross-functional business partners to clarify program intent, identify problems and suggest changes.  Gain an understanding of these functions and how they interact with the marketing function from an overall business perspective.
  • Prepare a project/business plan related to a specific subject matter; create and deliver a presentation using various media to both the marketing and business leadership teams.  Specific subject will be determined in collaboration with your mentor.
  • Evaluate importance and relevancy of existing products and services and make recommendations for continued support and/or identify opportunities for future investment.
  • Conduct interviews with stakeholder groups, including the field organization, school representatives and internal audiences in order to assess opportunities for product and service improvements.

JOB REQUIREMENTS

  • Junior or senior year student enrolled in a related field of study in an accredited undergraduate or graduate program
  • Effective information processing & comprehension abilities
  • Creative visualization, critical thinking, strategic reasoning skills
  • Ability to collaborate and perform as a member of a team
  • Time-management skills and ability to learn quickly
  • Capacity to work under pressure while maintaining high-quality standards
  • Demonstrated commitment to development of superior communication skills (written, interpersonal and presentation)
  • Experience with Microsoft programs; familiarity with Google-based systems is a plus
  • Proficient and active in social media channels; ability to interact in the space immediately
  • Previous internship experience preferred

Check out highlights from previous intern cohorts on YouTube: bit.ly/LifetouchInterns