Marketing Internship 2 in Eden Prairie, MN at Lifetouch National School Studios Inc.

Date Posted: 2/5/2018

Job Snapshot

Job Description

Lifetouch 2018 Summer Internship: Marketing (School Photography)

About Lifetouch

Dating back to 1936, today Lifetouch and its business units continue a tradition of unmatched service and excellence, serving the photographic needs of people of all ages and in all walks of life. As you take the first few steps of your career journey, consider joining our dynamic and expanding organization.

We are seeking ambitious students with exceptional academic records to participate in our top-of-the-line summer internship program.

An internship at Lifetouch provides a challenging and rewarding on-the-job experience in a highly collaborative work environment. We have multiple internship positions available in the realm of marketing, and welcome applicants to articulate in a cover letter which area best aligns with their skill set and interests.

Marketing internship positions include:

  • Underclass Product Marketing
    • Conduct competitive analysis and perform market research specific to digital products, photo gifts and yearbook enhancements
    • Coordinate collection of feedback from field user groups to assess fit, function and relevance of new product in order to provide recommendations for future application
    • Assist with creation of new product development process and methodology for evaluating/testing new ideas
    • Work with subject matter experts to develop strategy for next generation yearbook program offering

 

  • Underclass Host Marketing (Business to Business)
    • Assist in planning and executing lead generation and account retention campaigns,including traditional print, email, social and inbound marketing campaigns
    • Assist in developing collateral to aid the sales organization in delivering key value messages to schools and the educational community
    • Organize and communicate available field resources to enable sales

 

  • Underclass Consumer Experience Marketing (Business to Consumer)
    • Evaluate consumer-facing communication channels and critical client touch-points and make recommendations to improve campaign cohesiveness, simplicity of messaging and representation of brand
    • Assist with website research, planning and strategy for a better mobile customer experience
    • Research customer loyalty programs and provide recommendations to evolve increased awareness and enrollment in Lifetouch loyalty program

 

    • Develop new tactics to acquire first-time customers for long-term engagement
    • Research customer loyalty programs and provide recommendations to evolve increased awareness and enrollment in Lifetouch loyalty program
  • Prestige Senior Photography Marketing (Digital focus)
    • Conduct analysis of both product and promotions to assist in strategy planning.
    • Evaluate various client touch points (i.e. emails, direct mail, etc.) and make recommendations to improve campaign cohesiveness, simplicity of messaging and representation of brand.
    • Assist with the evaluation and testing of the onsite user experience of shop.prestigeportraits.com and prestigeportraits.com to ensure a streamlined user flow.
  • Preschool Photography Marketing
    • Compile and summarize customer data and program results.
    • Present trends and provide recommendations for the upcoming campaign season/year

 

Program highlights include:

  • A formal mentor in your area of focus
  • Business-critical projects
  • Exposure to senior leadership
  • Special workshops focused on building business acumen
  • Great networking opportunities
  • Intern social events

Responsibilities

  • Work with a mentor and professionals across the organization to gain direct and relevant experience in your area of study
  • Prepare a project/business plan on a specific subject matter; present work before leadership teams
  • Participate in ongoing department initiatives
  • Demonstrate a commitment to personal and professional development through participation in workshops and other educational opportunities

Requirements

  • Junior or Senior student currently enrolled in a related field of study at an accredited educational institution
  • Effective information processing & comprehension abilities
  • Creative visualization, critical thinking, strategic reasoning skills
  • Ability to collaborate and perform as a member of a team
  • Capacity to learn quickly, effectively manage time and work under pressure while maintaining high-quality standards
  • Demonstrated commitment to development of superior communication skills (written, interpersonal and presentation)
  • Experience with Microsoft programs; familiarity with Google-based systems is a plus
  • Proficient and active in social media channels; ability to interact in the space immediately
  • Strong understanding and coursework in customer analytics, marketing analytics, digital analytics, and market research
  • Comfort with Microsoft Excel
  • Previous internship experience preferred

Learn More About Lifetouch

Learn more about our company culture by visiting careers.lifetouch.com.

See how we celebrated our 80th Anniversary at our annual Summer Sales Meeting: https://www.youtube.com/watch?v=O94PhaAbrxg

Intern Highlight Videos: http://bit.ly/1Yw59xV