Marketing Specialist II in Eden Prairie, MN at Lifetouch National School Studios Inc.

Date Posted: 7/11/2018

Job Snapshot

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Job Description

In order to support continued growth, the marketing team at Lifetouch is looking for motivated professionals to join the expanding team.   This is an exciting time to work on business transforming projects dedicated to bringing new products and services to our customers across North America. 

Lifetouch School Photography is seeking a self-motivated marketing professional to join our Customer Experience marketing team. This role will be focused on driving awareness, engagement and loyalty across our core product lines, including: Fall Picture Day, Spring Picture Day, and Yearbooks for K-12 customers. You’ll contribute to optimizing the customer experience and oversee our customer journey, brand execution, and omnichannel communication strategy in each of these product lines offering exposure and oversight to print, email, SMS and social content strategy and planning.

This role requires close partnership with cross-functional teams responsible for building and executing strategic go-to-market plans across each of these core product lines. We are seeking a marketing professional that brings strategic thinking, strong attention to detail, results focus, data-driven decision making, and a passion for branding and improving the customer journey. If that’s you, we strongly encourage you to apply and come join the Lifetouch Customer Experience Marketing Team!


  • Manage execution of marketing plans with some direction from associate marketing manager or director.
  • Write customer experience and communication plans identifying objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, program financials, etc. in order to support brand growth targets.
  • Work with cross-functional partners to determine, document and communicate seasonal product line customer experience and communication strategies and business requirements.
  • Write creative briefs that clearly articulate omnichannel communication objectives and criteria in order to inform and direct creative development across core materials (e.g., flyers, inserts, digital communications).
  • Lead cross-functional projects and be able to influence teammates, outside of direct reporting structures, in order to deliver on-time and quality work.
  • Manage relationships with third party vendors, suppliers and partners as necessary.
  • Evaluate and contribute to ongoing refinement of marketing campaign strategy and touchpoint effectiveness specifically in the digital space.
  • Locate and interpret business results, metrics and research; creating accurate analytics and providing meaningful recommendations when necessary.
  • Assess improved usability and new digital capabilities to support the growth of the business.


  • Perform other projects or miscellaneous duties as requested or assigned.


Education:   Bachelor’s degree in marketing or related business degree required

Experience:  Three to five years of experience in consumer marketing/product marketing, advertising, public relations, or business communication on either the client or agency side.

Other (knowledge, skills, and abilities):

  • Self-starter who asks questions, learns quickly and challenges status quo
  • Think creatively to develop sound recommendations and solutions to achieve strategic business goals through analytics, analysis and intuition.
  • Excellent interpersonal and verbal / written communication skills.
  • Experience in development and delivery of business presentations.
  • Knowledge of and ability to apply basic marketing functions and concepts (e.g., digital marketing, brand positioning, market research, SWOT Analysis, competitive assessment, consumer segmentation).
  • Understanding and ability to apply basic financial concepts (e.g., revenue, cost).
  • Effective cross-functional team leader or project manager
  • Ability to evaluate and understand go-to-market decisions from a consumer’s perspective.
  • Ability to interpret consumer trends in order to design, create or evaluate new products and merchandising opportunities.
  • Takes proactive approach to seeking self-improvement.
  • Ability to travel up to 10%