Product Marketing Manager in Eden Prairie, MN at Lifetouch National School Studios Inc.

Date Posted: 7/11/2018

Job Snapshot

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Job Description

In order to support continued growth, the marketing team at Lifetouch is looking for motivated professionals to join the expanding team.   This is an exciting time to work on business transforming projects dedicated to bringing new products and services to our customers across North America. 


The primary function of this position is to innovate and manage a compelling portfolio of products, services and web applications that engage and retain schools in the K-12 education market. The primary responsibility of this role is to oversee the advancement of the school product and services strategy.

This role will require experience in managing the life cycle of traditional print products as well as the ongoing evolution of web applications. Additionally, this role will work closely with a communications team to define product positioning.


  • The position is responsible for one direct report
  • The role is responsible for overseeing portions of the Marketing budget


  • Define high-level requirements through a customer-centric perspective and in collaboration with sales, operations and technical teams.
  • Lead the development and execution of marketing strategies and tactics to grow account volume.  
  • Write business plans identifying objectives, strategies, key initiatives, dependencies and performance measurements aligned with growth targets
  • Interpret market research and account performance measurement data - convert into proposed product improvements and advancements
  • Lead cross-functional projects and be able to influence teammates, outside of direct reporting structures, in order to deliver on-time and quality work
  • Manage relationships with third party vendors, suppliers and partners
  • Determine financial feasibility of new growth opportunities by utilizing P&L analysis
  • Determine financial attractiveness of new growth areas in order to prioritize allocation of resources to these opportunities
  • Oversee cross-functional project plans in order to meet in-market timelines
  • Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct creative development
  • Contribute to product knowledge training to new and existing sales professionals
  • Other projects and duties as assigned


Education: Four year degree in marketing or related business degree.

Experience: 5+ years of product marketing. Experience with website product ownership is preferred (service, utility and/or commerce sites)  

  • The ability to analyze data and think creatively in order to develop sound recommendations and solutions to achieve strategic business goals
  • Ability to manage and prioritize multiple tasks and assignments
  • Adept in anticipating, assessing and translating customer needs into actionable tactics
  • Excellent communication and interpersonal skills
  • Ability to lead cross-functional teams
  • Experience in development and delivery of presentations to a variety of internal audiences: peers, leadership and field offices
  • Knowledge of and the ability to apply basic marketing concepts (SWOT, competitive analysis, brand positioning etc) used in the development of marketing plans
  • Experience with financial budgeting, tracking and reporting
  • Working knowledge of Microsoft Office and Google Drive applications (e.g., Word, Excel, PowerPoint)
  • Proficient at interpreting email and web analytics to use in future decision making. Experience with leveraging Google Analytics
  • Ability to travel up to 10% of the year


  • Marketing, Sales  Operations, Field Operations, Business Intelligence, Information Systems and Data Warehouse teams, Supply Chain
  • External vendor partners: Market research and business consultants