Yearbook Marketing Manager in Eden Prairie, MN at Lifetouch National School Studios Inc.

Date Posted: 7/11/2018

Job Snapshot

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Job Description


The primary function of this position is manage the yearbook product offering to schools across all market segments: elementary, middle and high schools. This role will also contribute to and oversee the advancement of the marketing strategy and tactics to grow market share through a stellar offering that sets Lifetouch apart from competitors. The primary responsibility is to produce a product offering that attracts and retains yearbook accounts.

The product offering consists of web-based yearbook creation tool, resources for advisers and student groups and creative options that help in the design of the yearbook final product. The breadth of responsibilities require the ability to lead and participate in cross-functional teams (Sales, Production, Finance and Operations).


  • The position has one direct report
  • The role is responsible for overseeing portions of the Marketing budget
  • Occasional travel will be required, up to 10%


  • Lead the development and execution of marketing strategies and tactics to grow business account volume.  
  • Write business plans identifying objectives, strategies, key initiatives, dependencies and performance measurements aligned with growth targets
  • Manage execution of the marketing plans specifically in regards to the development of program offering definition, website functionality and user experience requirements, and the portfolio of school yearbook adviser and classroom resources.
  • Interpret market research and account performance measurement data - convert into proposed product improvements and advancements
  • Lead cross-functional projects and be able to influence teammates, outside of direct reporting structures, in order to deliver on-time and quality work.
  • Manage relationships with third party vendors, suppliers and partners as necessary.
  • Collaborate with Sales and Operation functions on internal communication and sales field training initiatives
  • Determine financial attractiveness of new growth areas in order to prioritize allocation of resources to these opportunities.
  • Assist in budget management.
  • Oversee cross-functional project plans in order to meet in-market timelines
  • Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct creative development
  • Determine financial feasibility of new growth opportunities by utilizing P&L analysis
  • Contribute to product knowledge training to new and existing sales professionals
  • Other projects and duties as assigned


Education: Four year degree in marketing or related business degree.

Experience: 5+ years of product marketing experience.

Other knowledge, skills, and abilities:

  • The ability to analyze data and think creatively in order to develop sound recommendations and solutions to achieve strategic business goals
  • Ability to manage and prioritize multiple tasks and assignments
  • Adept in anticipating, assessing and translating customer needs into actionable tactics
  • Excellent communication and interpersonal skills
  • Ability to lead cross-functional teams
  • Experience in development and delivery of presentations to a variety of internal audiences: peers, leadership and field offices
  • Knowledge of and the ability to apply basic marketing concepts (SWOT, competitive analysis, brand positioning etc) used in the development of marketing plans
  • Experience with financial budgeting, tracking and reporting
  • Understanding of various channels (print, video, Internet, e-mail) to promote, market, sell, inform or train audiences about Lifetouch yearbooks
  • Working knowledge of Microsoft Office and Google Drive applications (e.g., Word, Excel, PowerPoint)
  • Familiarity with Google Analytics is preferred


  • Marketing, Sales  Operations, Field Operations, Information Systems, Supply Chain
  • Lifetouch Production Facility
  • External vendor partners: market research and business consultants